Mthente Research and Consulting Services

Market & Consumer Insights

In a competitive economic climate, organisations cannot afford to make strategic business decisions without being thoroughly informed about current market conditions – the opportunities these offer, as well the risks and constraints.

We conduct market analysis and business intelligence across diverse economic sectors to inform: strategic business decisions, issues relating to market competitiveness, consumer insights, the re-launch and design of products and value propositions, decisions relating to market expansion and the entry of new markets. Our results similarly inform marketing and communication strategies, and assist in enhancing brand reputation. Our approach includes both quantitative and qualitative research methodologies, centred on one-on-one in-depth interviews, focus groups across diverse communities, as well as surveys.

See a selection of our past and current projects: