Tag Archive for: Work

Mthente Research and Consulting Services

Market Analysis and Business Intelligence

In a competitive economic climate, organisations cannot afford to make strategic business decisions without being thoroughly informed about current market conditions – the opportunities these offer, as well the risks and constraints.

We conduct market analysis and business intelligence across diverse economic sectors to inform: strategic business decisions, issues relating to market competitiveness, the re-launch and design of products and value propositions, decisions relating to market expansion and the entry of new markets. Our results similarly inform marketing and communication strategies, and assist in enhancing brand reputation.

Our approach includes both quantitative and qualitative research methodologies, centred on one-on-one in-depth interviews, focus groups across diverse communities, as well as surveys.

Mthente Research and Consulting Services

Surveys

Mthente’s specialist research team assists organisations with conceptualising and designing research projects, selecting representative samples, and developing research instruments in order to conduct surveys of various scales. Mthente has a wealth of experience and a demonstrable track record in conducting stakeholder perception surveys, customer satisfaction surveys and community perception surveys using face-to-face interviews, focus groups, electronic surveys and telephonic surveys.

We have extensive experience in relation to statistical data collection, including extensive quantitative and qualitative analysis abilities using SPSS® and Atlas.ti® software packages that assist in ensuring statistically sound and robust recommendations.