Baseline Survey for the Saldanha Bay IDZ Community Development Project

TBSP Advertising & Marketing commissioned a baseline study for the Saldanha Bay Industrial Development Zone Community Engagement (SBIDZ CE) to assess both the socio-economic profile and the prevailing conditions and perceptions of the seven towns that make up the community of Saldanha Bay Municipality (SBM). This research provided baseline data in relation to the SBIDZ CE, in order to monitor the project’s progress, impact and effectiveness over the medium to long term across a portfolio of activities and interventions. A survey questionnaire was translated into English, Afrikaans and isiXhosa and after a pilot study of 200 households, the survey was refined and conducted amongst 3 800 households across the following towns: Saldanha Bay, Vredenburg, Langebaan, St Helena Bay, Paternoster, Jacobsbaai and Hopefield. 20 focus groups with residents of the SBM and local stakeholders were held, which provided a comparison of responses, verification of dominant themes and corroboration of the survey findings.