South African Tourism Conducts Annual Stakeholder Engagement Survey: 2024 Corporate Reputation Index

South African Tourism (SA Tourism) is committed to understanding the needs and priorities of its stakeholders. To achieve this, SA Tourism has been conducting an annual stakeholder engagement survey since 2017.

The focus of the surveys has evolved over time:

• 2017 and 2019: gauged stakeholder awareness of SA Tourism’s objectives, satisfaction with engagement initiatives at the time, and identified platforms preferred by stakeholders.
• 2021 and 2022: Assessed stakeholder satisfaction with SA Tourism’s COVID-19 response.
• 2023: Shifted focus back to stakeholder engagement and product awareness.

To ensure consistency in data collection, SA Tourism partnered with Mthente to conduct the surveys for 2022–23 FY and 2023–24 FY, allowing for comparability with previous studies. The primary goal of these surveys remains the same: to assess stakeholder satisfaction with SA Tourism’s initiatives.

This commitment to stakeholder engagement allows SA Tourism to tailor its efforts to better meet the needs of the tourism industry in South Africa.