Analysis of Export Product Opportunities and Development of an Export Implementation Plan

TIKZN

As the official trade and investment agency for KwaZulu-Natal province, Trade & Investment KwaZulu-Natal (TIKZN) aims to: (i) promote KwaZulu-Natal as an investment destination, and (ii) assist KwaZulu-Natal based companies to export. To support the aim of assisting local companies to export, TIKZN commissioned Mthente to conduct a detailed study on KZN’s export product performance and identify export opportunities for KZN companies to expand their products into the global market, resulting in the development of a clearly defined Export Implementation Plan.

This study was informed by the identification and analysis of KwaZulu-Natal products that were being produced and exported, including the export destinations of KwaZulu-Natal’s economic sectors and export performance, a detailed analysis of KwaZulu-Natal companies exporting their products and the identification and comprehensive analysis of markets with potential demand (in terms of size and growth) for the products that KwaZulu-Natal can offer.

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