Tourism Sector Study

Cape Winelands District

Mthente was commissioned by the Cape Winelands District Municipality (CWDM) to conduct a Tourism Sector Study to investigate opportunities for growth, diversification and transformation in the tourism sector and identify ways in which the Municipality could support the development of the sector.   From this Mthente  developed a Tourism Niche Strategy (TNS) and Implementation Plan for the CWDM.

The focus of the TNS was in three key sub-segments of the tourism industry: sports and outdoor tourism; accessible tourism; and multigenerational tourism. The final report presented the results of desktop research to inform the development of the TNS and implementation plan.

The research was informed by stakeholder interviews and 150 interviews with tourism businesses based in the Cape Winelands District.

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